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7 Creative Ways to Overcome Writer’s Block
Shouldn’t web content writing be easier than this? You should be writing, but you’re fresh out of ideas. Your inspiration is emptier than the heart of a Wall Street banker. Your well of creativity is...
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Copywriting & Emotions: How to Get into Bed with Your Reader
Words move us. Whether we hear them in a song, or read them in a poem, words have the ability to influence us. They inspire action. Words elicit emotion. They arouse excitement, fear, anxiety,...
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In Short: Louis C.K., Shameless Self-Promoter
I recently came across a video that features one of my favourite comedians of all time, Louis C.K. As per Louis’ usual no-frills persona, he mocks traditional advertising/marketing in a pretty...
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5 Rules For Crowdfunding Success From “The Queen Of Underwear”
Yes, you read that right. The queen of underwear. I came across a great article on FastCompany that profiled Joanna Griffiths. Let’s just say that she’s not your typical entrepreneur. While studying...
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SEO Placement: Google Likes it Fresh
Dynamic, consistently refreshed web content makes for good SEO. That’s no secret. In the last year or so, Google has shown a strong bias towards ‘hyper-fresh’ (i.e. hot-off-the-press) content in the...
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Web Writing: 5 Mistakes to Avoid
I came across a great article by Brad Shore of Smashing Magazine on the topic of web writing/copywriting and some common mistakes to avoid. Yes, a website can be stunning in design, but poorly written...
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Why Hire a Marketing Consultant? 4 Good Reasons
This post may be a tad biased, since it’s written by a marketing consultant. *cough* Moving on. After running my own small business for a number of years, and witnessing the inner workings of many...
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Turn Your Blog into a Marketing Machine (6 Tips)
Recently, I came across a great Copyblogger post on how to turn your blog into a well-oiled business engine. It’s no secret that clever and engaging content is a great method to build your business...
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9 Tips: Creating Engaging Blog Content in a Hurry
Recently, I came across an insightful blog post on ShoutMeLoud on the topic of, well, blogging. (It’s like Inception: A blog within a blog within a blog. Moving on.) You know that blogging is a key...
View ArticleBlogging for SEO: 6 Mistakes to Avoid
You’ve heard that blogging is great for search engine rankings. Yes, that’s true. But SEO certainly shouldn’t be the only reason that you’re blogging. A well-developed blog serves many functions....
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